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Real Goods News & Press

Center for Resource Solutions

Solar Living Institute Awarded the 2016 Leadership in Green Power Education Award


The Solar Living Institute has been awarded the Center for Resource Solutions' 2016 "Leadership in Green Power Education" award.

Santa Rosa Press Democrat Reflects on Real Goods' History in Light of Anniversary Event


Meg McConahey's article "Real Goods Solar Living Center in Hopland is a showcase of sustainable living" in the Santa Rosa Press Democrat touches on the history of Real Goods and the Solar Living Center just in time for our 38th anniversary celebration.

Click to read a digital version of the article here.

John Schaeffer at the grow-through car grove

94.1 KPFA logo

John Schaeffer Featured Guest on 94.1 KPFA's The Visionary Activist Show with Caroline Casey


Caroline Casey interviews John Schaeffer on her weekly radio program The Visionary Activist Show on 94.1 KPFA (Thursdays at 2:00pm PST).

Click to listen or download the interview here.

Ukiah Daily Journal Article Highlights Solar Living Center's 20th Anniversary Celebration Events


"...Nineteen vendors will be on site providing composting demonstrations, compost tea making, rainwater catchment demonstrations and more. The Santa Rosa Bird Rescue will bring their rescued raptors and other birds to the Solar Living Center on Saturday morning, and childrens' activities will take place throughout the day, as well as the many kid-friendly features woven throughout the SLC including..."

Click to read a digital version of the article here.

John Schaeffer at the SLC in a Ukiah Daily Journal article

Solar Living Center 20th Anniversary Celebration

June 11 from 11am - midnight
June 12 from 11am - 5pm

Free and open to the public! Come celebrate the 20th anniversary of the Solar Living Center with music, workshops, speakers, food, wine and beer, and fun!

Attend free workshops on topics like aquaponics, permaculture, electric vehicles, beekeeping, natural building and more - what better way to celebrate the SLC's 20 years of inspirational education? Or if you just want a day or two of fun and relaxation, come enjoy guest speakers and live music from Dgiin & Sol Horizon and Rising Signs & Reverb.

There's plenty to do for all ages, from the Kid Fun Zone to the grand opening of Emerald Pharms CBD dispensary right here at the SLC.

Parking is $5 per day. Campsites are $15 per night and are available both June 11 and 12 - reserve yours now and celebrate with us all weekend!

SLC and Emerald Pharms Featured in San Francisco Magazine

April 2016 issue

Pick up the April edition of San Francisco Magazine and read the excellent article "Emerald Dreams" on page 92. Author Chris Colin weaves his impressions of his first trip to the Solar Living Center and Emerald Pharms with the history of Real Goods and a look at shared roots of the photovoltaic and marijuana industries.

Click to read a digital version of the article here.

John Schaeffer in San Francisco Magazine

SLC and Emerald Pharms Featured in Wall Street Journal Video


Filmed at the Solar Living Center in November 2015 - just after the opening of the solar-powered Emerald Pharms cannabis dispensary - this Wall Street Journal video feature from Video Journalist Jake Nicol examines how solar photovoltaics and marijuana farming evolved from fringe industries to legitimate enterprises in Northern California's Emerald Triangle.

Filmmaker Kirsten Dirksen Profiles John Schaeffer

3/28/16 founder and documentary filmmaker Kirsten Dirksen (We the Tiny House People) caught up with John Schaeffer 15 years after interviewing him in 2000, when he showed her the 1955 Porsche Spyder he had recently converted to run off solar electricity. Kirsten wanted to find out more about the man behind the wheel, so he gave her a tour of the Solar Living Center and his home in the hills above it. Kirsten found that the same principles of sustainability that John built his business on drive the rest of his life as well.

Ukiah Daily Journal Article Details Real Goods' Role in Connecting PV and THC Industries in the 1970s


When John Schaeffer contacted Project CBD director Martin A. Lee to inquire about bringing a medicinal CBD dispensary to the Solar Living Center in Mendocino County, he was reconnecting two industries that grew up together - and needed each other - in that very part of the Emerald Triangle. The rest is history - and quite an interesting one.

Click to read a digital version of the article here.

SLC Featured in Art Exhibition

At the Arte Verissima Gallery in Oakland
Dec 4, 2015 - Jan 10, 2016

Local artist Lauren Szabo's original painting of one of the Solar Living Center's grow-through cars will be featured in the La Famiglia exhibition at the Arte Verissima Gallery in Oakland. The exhibition focuses on 12 celebrated local artists' work in the realist tradition, and we are proud to have inspired Lauren's beautiful work.

Don't miss the exhibition's opening reception on December 5 from 6-10pm. Find the event on Facebook for more details.

Oakland-based artist Lauren Szabo's painting of a grow-through car

Tesla charging stations at the Solar Living Center

Tesla Charging Stations Have Arrived!


The Solar Living Center is excited to host 2 new Tesla charging stations, installed by our own Alex Aragon. Tesla owners are invited to charge up for FREE the next time they're passing through Hopland. So plug in and tour the SLC or browse the Real Goods retail store.

"Real Goods is constantly finding new ways to heighten our visitors' experience. By combining leading-edge technology and the forward-thinking of Tesla with our commitment to provide outstanding service and offerings, we now have the ability to offer visitors a seamless and convenient charging experience during their visit," says John Schaeffer, Founder and President of Real Goods.

Click to read the full press release.

Real Goods on Wikipedia

Interested in learning more about Real Goods or its founder?

Wikipedia has articles about both Real Goods and John Schaeffer.