Founded in 1978, Real Goods is the original purveyor of off-the-grid living supplies. Originally envisioned as a one-stop-shop where people could find everything they needed for their remote homesteads, the store began with the sale of the first retail solar panel in the United States and the humble goal of changing the world.
In September 2019, Real Goods was acquired by the altE Store. Now powered by altE, the Real Goods sales and customer support personnel continue to promote, sell, inventory, ship, and support solar energy solutions out of its Ukiah, California warehouse. We will also be offering competitive programs for professional solar installers on the West Coast, expanding our inventory selection, and adding distributor pricing to help make renewable energy more available and more affordable to more people than ever.
The Alternative Energy Store (altE) has been 'Making Renewable Do-able' since 1999, specializing in providing Do-It-Yourselfs with the equipment and assistance needed to set up off-grid and grid-tie solar power systems. altE's friendly and knowledgeable staff has helped guide over 100,000 customers in designing renewable energy systems using high quality name brand components at reasonable prices. altE has sold renewable energy systems on every continent, including sending solar panels to the summit of Everest, a wind turbine system to Antarctica, and a solar-powered buoy to the Arctic!