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By Paul Hawken
The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's The Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument - that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems - is more relevant and resonant than ever. Contains updated and revised material for the new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create.
- Reduce energy carbon emissions 80% by 2030 and total natural resource usage 80% by 2050.
- Provide secure, stable and meaningful employment for people everywhere.
- Be self-organized rather than regulated or morally mandated.
- Honor market principles.
- Be more rewarding than our present way of life.
- Restore habitats, ecosystems and societies to the optimum.
- Rely on current income.
- Be fun and engaging, and strive for an aesthetic outcome.