About Real Goods

Founded in 1978, The Real Goods Store is the original purveyor of Solar Living goods. Originally envisioned as a one-stop-shop where people could find everything they needed for their remote homesteads, the store began with the sale of the first retail solar panel in the United States and the humble goal of changing the world.

The Real Goods Store returned to its roots in Mendocino County, proudly housed in the world's largest straw bale showroom. The amazing 5000 square foot space is passively cooled and heated; demonstrating the most effective techniques in sustainable design. The store sits at the center of the 12 acre Solar Living Center; a brilliant green oasis alongside Highway 101 that demonstrates how lush and rewarding a sustainable life can truly be.

We wrote the book on Solar Living. Literally. First published in 1982, The Solar Living Source Book is widely regarded as the most comprehensive resource on off-grid living available. Now in its 13th edition, with over 600,000 copies in print in over 40 countries, it is the quintessential guide for anyone interested in lessening their environmental footprint, or increasing their energy independence. Many of our original members refer to it as "the desert island book"; the one book you would need to have if stranded on a desert island.

Today, Real Goods Solar is one of the top solar installers in North America.